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The Australian Masters Games is a biennial sporting event that is regarded as
one of the premier and largest participation sporting events on the Australian sporting landscape. In 2017 the 16th edition of the Games was hosted in
various Tasmanian localities.

With nearly 5,000 participants competing across approximately 50 different sports, the Australian Masters Games is one of Australias largest sporting events with competitors travelling from all over the country to attend.


The 16th Australian Masters Games was held in Tasmania in October 2017. Special Event Merchandising were once again named the exclusive merchandise partner for this fantastic sporting event.


Special Event Merchandising offered teams and individuals the chance to personalise their online purchases with

their own names or a team name. This initiative proved a resounding success at the Adelaide Games in 2015 

and again proved successful in 2017 for the Tasmania Games.


SEM designed a unique merchandise range that appealed to a wide range of competitors including sports specific ranges, active wear and casual wear.  In addition to the official merchandise, Special Event Merchandising also designed and supplied all uniforms, apparel and headwear for the event officials and volunteers.



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