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This spectacular international sporting event offered law enforcement officers, firefighters, correctional services and customs officers from around the world an opportunity to showcase their athletic talents in over 65 diverse sporting events.


From 16-25 March 2007, Adelaide, South Australia hosted the World Police & Fire Games with Special Event Merchandising as the official merchandise partners.


Special Event Merchandising were the exclusive merchandise partners for the Games and designed an exciting range of merchandise and souvenirs to make sure that all competitors were catered for.  SEM designed, produced, wholesaled and retailed all merchandise for the event in Adelaide.  Despite being based in Melbourne, SEM were able to deliver a successful merchandise program which was both on-time and on-budget with the event organisers expectations being exceeded.


In addition to the official merchandise, Special Event Merchandising also designed and supplied all uniforms, apparel and headwear for the event officials and volunteers.

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