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Special Event Merchandising were awarded the contract as Official Venues Concessionaire for the Melbourne 2006 Commonwealth Games.


For the entirity of the Melbourne Commonwealth Games, SEM operated in excess of 40+ outlets throughout sporting venues based in both Metro and Country Victoria.  To ensure the smooth operation of the merchandise program, SEM hired 250 temporary sales staff who were all fully trained by our in-house HR personnel.


Special Event Merchandising worked closely with the event organisers and all sub-licensees to ensure that customers were offered a complete range of merchandise and souvenirs to remember the Melbourne Games.

This included SEM being awarded a sub-contract to produce a sport specific range of items including

t-shirts, polo shirts, hearwear and souvenirs.



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