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Below are a few of our previous events.
Click on the images to find out more.




Special Event Merchandising were awarded the contract as Official Venues Concessionaire for the Melbourne 2006 Commonwealth Games.  Utlilising our in-depth industry knowledge in association with our fully owned fixtures, SEM delivered a hugely successful Merchandise program, operating 40+ outlets across Victoria and employing in excess of 250 staff from the local areas.



Special Event Merchandising are proud to have been the official merchandise partner for the World Masters Games on two occasions.  Firstly for the Melbourne 2002 Games and then again in Edmonton, Canada for the 2005 Games. Having been in attendance at the Melbourne Games, the organisers of the Edmonton Games invited SEM to tender for their event, with SEM being successful over all other tendering companies.



In 2013 and 2014 Special Event Merchandising offered an exciting range of custom designed, Rally Australia specific merchandise to all competitors and supporters as well as supplying Rally Australia with all of their staff and volunteer uniforms.

SEM's retail strategy included the use of our custom made merchandise van and our pop-up merchandise marquee allowing the Merchandise range to be available to customers across the wide range of race venues.



Special Event Merchandising were the exclusive merchandise partners for the Games and designed an exciting range of merchandise and souvenirs to make sure that the expectaions of all competitors and supporters were exceeded. SEM designed, produced, wholesaled and retailed all merchandise for the event in Adelaide.

Previous Events

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