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Merchandising & Logistics

Special Event Merchandising specialises in the creation and distribution of official merchandise, offering customer access to products 24/7 through a combination of fully owned warehousing facilities, on-site outlets, online stores and established wholesale distribution channels.

Customised Design

For over thirty years Special Event Merchandising have created a range of custom logos and designs for various sporting events. Unique in appearance, specific to each event and popular with the target demographic, our designs have fulfilled both the needs of our client and the expectations of their customers. From t-shirt prints, custom embroideries, and product packaging, let the SEM Design Department provide your company with an eye-catching design specifically tailored for your next event.

eCommerce Solutions

With the ever increasing popularity of online shopping, Special Event Merchandising are able to provide your event with the added benefit of selling your exclusive range of merchandise via a custom designed online store. Your customers are provided a convenient, safe and secure method of purchasing items before, during and after the event. Detailed reports and sales analytics are readily available and  sales and stock levels are able to be viewed in real time. Our eCommerce platform is provided by Shopify and is utilised by leading brands from all over the world including Redbull, Tesla, Lindt and Decathlon just to name a few.


Special Event Merchandising source their garments from suppliers who abide by strong ethical and social responsibilities, actively avoiding forced or child labour, seeking suppliers who provide a safe work place environment, and who comply with all environmental, health & safety, and applicable employment laws.

Onsite Shop Fitting & Venue Operations

Special Event Merchandising are able to fit-out any retail space to suit your specific requirements.  We offer tailor made displays that provide the flexibility

of various layout combinations, no matter how small or large your event may be. From major sporting events to unique environment shop fittings such as Australian Geographic and Harry Potter.

Our expansive database of local casual staff allows us to operate your retail store with a highly skilled professional team to ensure the customer receives the full retail experience.

3PL Services

Special Event Merchandising specialise in providing third party logistics services.  Our custom built warehouse operates a pick and pack layout ensuring quick turnaround of orders for both B2B and B2C.  We have provided 3PL services for Castore, Melbourne Storm, West Coast Eagles and Sydney Roosters amongst others

Customised Design
eCommerce Solutions
Onsite Shop Fitting
Venue Management
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