Custom Services

Special Event Merchandising are the Australian industry leaders for distributing, manufacturing, warehousing, wholesaling and retailing event specific and licensed merchandise to a global market.


Special Event Merchandising specialises in the creation and distribution of official merchandise, offering customer access to products 24/7 through a combination of fully owned warehousing facilities, on-site outlets, on-line stores and established wholesale distribution channels.


We offer a truly one-stop solution for event organisers, licensors, interested stake holders and the customer alike, ensuring that merchandise programs are delivered on-time and on-budget.

Design & Manufacturing


For over twenty five years, Special Event Merchandising have created a range of custom designed event logos for a number of major sporting events as well as utilising the official logo of the event.  Unique in appearance, specific to each event and popular with the targetedemographics, our designs fulfill

both the needs of our client and the expectations of their customers.

Let the SEM Design Department provide your company with an

eye-catching custom made logo for your next event.

Choose from Custom or stock designs


Special Event Merchandising are able to provide you with an extensive selection

of "stock" merchandise and apparel to suit your particular event.  Alternatively,

custom designed garments and headwear can also be designed in-house, giving

your merchandise or uniform range an identity unique to your event.  SEM have

specialised in supplying indent designed and manufactured merchandise and

uniforms to a wide range of major events, ensuring the range exceeds

our clients expectations.

Tailored Onsite Shop Fitting

Special Event Merchandising are able to fit-out any retail space to suit your specific requirements.  We offer tailor made displays that provide the flexibility

of various layout combinations, no matter how small or large your event may be. Call us today to discuss your retail needs and let SEM provide you with an effective retail space solution.

Online Stores catered for your business

With the increasing popularity of online shopping, Special Event Merchandising are able

to provide your event with the added benefit of selling your exciting range of merchandise

via our custom designed online store.  Providing your customers a convenient, safe and

secure method of purchasing items before the event, the system also provides an

excellent platform for pre-event sales for your range.