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Current Events

Our current portfolio is comprised of a wide range of events including nationally acclaimed gymnastics championships, international motor racing,
city based art & culture displays, and world class aircraft expositions.
Click on the images below to find out more.





The 2023 Australian International Airshow was once again held at Avalon Airport in Victoria. Showcasing some of the worlds most exciting military and commercial aircraft, the event proved to once again leave spectators in awe with the aerial acrobatics on display in the skies of Avalon.  Special Event Merchandising are proud to have once again be named the official merchandise partner of this exciting event and look forward to returning to Avalon in 2025.


Special Event Merchandising were engaged by the official onsite retailer Highfield Bond Pty Ltd to supply specialist management and sales staff for the operation of merchandise marquee's located in the Fanzone precinct at the Australian Formula 1 Rolex Grand Prix.  In addition to the Australian Formula 1 Grand Prix, SEM have also successfully merchandised the Malaysian Grand Prix at the Sepang Circuit and the Silverstone Grand Prix in England.



Special Event Merchandising have previously held the exclusive merchandise rights for almost every Australian MotoGP™, both at Eastern Creek and Phillip Island, since 1989. SEM are proud to have been given the opportunity to design, manufacture, wholesale and retail the official range of event merchandise for numerous Australian Motorcycle Grand Prix events.



Special Event Merchandising have been the official merchandise partner for Gymnastics Australia for the last five years. Our responsibilities include designing, producing and retailing the merchandise range for the majority of their events held in Australia including the Australian Gymnastics Championships, National Clubs Gymnastics Championships and the internationally renowned Gymnastics World Cup Championships.



Special Event Merchandising have been proud to offer an exciting range of custom designed, Gymnastics Victoria specific merchandise to all competitors and supporters. Special Event Merchandising will be in attendance at all of this years events to ensure that the merchandise range is available to everyone. The Gymnastics Victoria range is always made available to those who can't attend the event through our dedicated Gymnastics Victoria online store.



Having recently been present in both Auckland and Nelson for the Rhythmic & Aerobic, and Mens Artistic & Womens Artistic Gymnastic championships, Special Event Merchandising are proud to have supplied both events with their official range of Merchandise & Apparel and are looking forward to returning to New Zealand. Special Event Merchandising are also proud to supply GNZ their official team uniform range exclusively from PUMA.

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