The 2019 Australian Formula 1 once again proved to be the country’s premier motor sport event, offering world-class entertainment set in
one of Australia's most stylish, cosmopolitan and internationally recognised locations – the city of Melbourne.
Special Event Merchandising were engaged by the official onsite retailer Highfield Bond Pty Ltd to supply specialist management and sales staff for the operation of merchandise marquee's located in the Fanzone and Golf Course precincts at the 2019 Australian Formula 1 Rolex Grand Prix.
Previously Special Event Merchandising have provided the event with the Official Range of event specific Formula 1 Merchandise and Apparel as well as the official merchandise for a wide range of teams. This has included designing, producing, wholesaling and retailing the full range. Our retail strategy includes on-line presence and on-site outlets to maximise visibility of the range. In addition to the official merchandise, SEM has previously designed and supplied uniforms, apparel and headwear for the event officials and volunteers.
In addition to the Australian Formula 1 Grand Prix, SEM have also successfully merchandised the Malaysian Grand Prix
at the Sepang Circuit and the Silverstone Grand Prix in England. This ability to deliver successful events outside of our Melbourne base demonstrates the adaptability and robustness of our operating procedures, combined with
the extensive knowledge possessed by our core team.