Proudly leading the merchandise
industry for over 30 years.


SEM have been the

official merchandise

partner for some of Australia's largest and most popular sporting events including the Australian International Airshow, the Australian Formula 1, the Australian MotoGP™ and

World Superbikes.


Special Event Merchandising are your one-stop shop for all your promotional merchandise needs.

With exclusive access to a large number of quality wholesale suppliers,

SEM are able to offer greater range at competitive prices.


SEM are here to fulfill all your clubs uniform needs with a wide range of track tops, pants, singlets and shorts. With exclusive access to the latest range of PUMA sporting apparel, your club will benefit from a great looking range of high quality garments.



Stay safe with our

exclusive range of


Hand Sanitiser


Face Masks

Floor Decals

Click below to

find out more

or contact us today.

Established in 1991, Special Event Merchandising have progressively become

Australia's leading event Merchandise and Apparel specialists. With over

30 years of experience in major sporting events including the Australian

MotoGP™, Australian Formula 1 Grand Prix, The Commonwealth Games and

The Australian Masters Games, Special Event Merchandising have established

a strong reputation for creating and delivering quality merchandise

and apparel both in Australia and abroad.

© 2021 Special Event Merchandising (Aust) Pty. Ltd.   Contact +613 9555 6821